09:00 – 10:00
Introductory Talk – Science Centres as Places for Dialogue and Inclusion
Amidst the immense changes and challenges facing our region, science centres have a major responsibility in addressing this complex and dynamic social and political reality. This talk will touch upon the role of science centres as agents of change in society, especially when it comes to social inclusion, democracy and dialogue.
Hoda Elmikaty, Bibliotheca Alexandrina, Alexandria, Egypt

10:00 – 10:30
Break

10:30 – 12:30
Workshop –  From Strategic Planning to Operational Planning
This workshop will be dedicated to planning for your science centre. It starts with strategic planning, and moves to operational planning, while keeping a focus on your science centre’s vision as well as budgets.

• Development of annual work plans based on the strategic plan and developing KPIs.
• Why, when, and how do you develop new objectives for your organisation?
• Working group to draft a museum mission statement.

Brigitte Coutant, Ecsite Honorary Fellow, Paris, France

12:30– 13:30
Tour of Città della Scienza
This tour will take you through the different parts of Città della Scienza, where you will have the chance to learn more about the programmes, exhibitions and philosophy of Città della Scienza that incorporates a unique and interesting model balancing between education and economic and industrial development locally and globally.

13:30 – 15:00
Mediterranean Bites: Savour and learn
 

15:00 – 16:30
Workshop – Budget Planning and Control
This workshop aims to introduce participants to the principles of budget planning within a science centre. The workshop leaders will also share their experiences from working in different areas of Città della Scienza.
Pasquale Russiello with
Mariano Iadanza,  Director of Business Innovation Centre (BIC), and Mariangela Contursi, Director General of Campania Newsteel – Città della Scienza, Naples, Italy

CITY SIGHTSEEING NAPLES: A COMPLIMENTARY TOUR OF NAPLES!

09:00 – 10:00
Talk: Your Centre’s Top Resource: Talent
In this introductory talk, top tips for managing your science centre, especially your human resources will be highlighted.
Khaled Habib, Chief HR Officer for Universal Group, Cairo, Egypt

10:00 – 10:30
Break

10:30 – 12:30
Workshop – How to Develop and Support your Human Resources?
As a continuation for the preceding talk, this interactive workshop will allow participants to work on managing and developing their HR from a managerial lens through a particular case. It will specifically cover the following topics:
– General human resources skills.
– Capacity building activities.
– Team building and collaboration.
– Conflict resolution.
– Managing relations and coordination among the different units of your centre (exhibit teams, content development team, and managerial team).
Sophie Biecheler, Director of International Relations, Universcience, Paris, France

12:30– 13:30
Mediterranean Bites: Savour and learn

13:30 – 15:30
Parallel Interactive Workshops – participants may choose to attend one of the following workshops:
Workshop A – Tinkering
Tinkering – “to adjust”, or “to repair” something in an unskilled or experimental manner, – means to face science and technology in a different way: using creativity as a tool to relate to and understand what surrounds us. During the workshop, participants will be engaged in three tinkering activities, then a discussion will follow in order to understand the “behind the scenes” covering both advantages and problems.
Straws, connectors, electronic modules, pens, paper and scotch will be the protagonists for engaging activities suitable for families and children.
Christian Gomarasca, Senior Educator, MUSE, Trento, Italy

Workshop B – Coding and Digital Fabrication for Kids
Each and every interaction between humans and computers is governed by code .Coding enhances creativity, teaches people to cooperate, to work together across physical and geographical boundaries and to communicate in a universal language. What is behind the operation of a digital object? Using laboratory experiences we will understand how to “do” something programmable and not, through the basic concepts of programming language, accessible to everyone. The aim of this workshop is to transfer the techniques of coding, digital manufacturing and robotics to work people from passive to constructive use of the devices, providing practical guidance on how to use the various computer tools while also having fun. We will work with Blue-Bot. This robot is a didactic tool designed for pupils from kindergarten to primary school that allows children to get closer to the world of robotics, helping to develop logic, count, view the paths in space, and learn the basics of programming languages.
The work will continue with on 3D modeling and its solid printing. This work topic will provide participants with basic knowledge of three-dimensional designs or ideas, using Software and App, such as 3D Creationist, which allows you to build 3D models on your tablet. It will then go to the 3D printing of the object designed and made.
Flora Di Martino, Responsible of Didactic Innovation Office, Città della Scienza, Naples, Italy

15:30 – 16:30
Planetarium Show and Talk by Massimo Capaccioli, Astrophysicist, University of Naples

09:00 – 10:30
Presentation & Interactive Workshop – Designing Marketing Campaigns for Science Centres
The session will present the most recent Ciencia Viva marketing campaign: Ciencia Viva Circuits. This campaign puts science centres at the heart of science tourism, with the support of major national companies (transport, energy, and oil distributers), alongside local stakeholders, including restaurants, hotels and museums. The campaign includes a travel book; an app for mobile devices and a card (see more on https://www.circuitoscienciaviva.pt/circuits, English version).

Following the presentation of the case study, the interactive workshop will be dedicated to the application of participatory mapping methodologies.  Participants will discuss and design similar campaigns, identifying key stakeholders and sponsors, setting communication plans and tools, and, finally, presenting their organisations as the focus of a likeminded marketing campaign.
Rosalia Vargas, President, Ciencia Viva, Lisbon, Portugal

10:30 – 10:45
Break

10:45 – 12:15
Workshop –  Publication Production as an Effective Tool of Science Communication
Publications do not only serve as a means of disseminating scientific knowledge and raising scientific awareness, but could also play a significant promotional role for science centres and museums. They can be part of the institutions’ outreach tools and increase their visibility into wider geographical scopes. Moreover, publications can establish potential partnership opportunities and collaborative efforts among different parties. This workshop will highlight the importance of publications and allow participants to engage in planning and producing particular publications.   Maissa Azab, Head of Cultural Outreach Publications Unit, Bibliotheca Alexandrina, Alexandria, Egypt
Shahenda Elsayed, Cultural Outreach Editor, Bibliotheca Alexandrina, Alexandria, Egypt
Esraa Elrefaay, Cultural Outreach Editor, Bibliotheca Alexandrina, Alexandria, Egypt

12:15 – 13:15
Talk with Serena Angioli, Regional Minister for European Cooperation and the Mediterranean Basin

13:15 – 14:15
Mediterranean Bites: Savour and learn

14:15 – 15:15
Casestudy – The Use of Social Media in Science Centres
Social media have proven to be very effective tools of communication given their ease of access and extended reach. This workshop aims to pin-point the means in which you can employ social media for the promotion of your centre and its activities, as well as the engagement of the public with your centre and its philosophy.
Lourdes Lopez, Communications, Parque de las Ciencias, Granada, Spain

15:15 – 15:30
Break

15:30 – 17:30
Interactive Workshop – Setting up your Strategy in Fundraising: Co-creation of Toolkits and Exchanges with Experts
This workshop will offer two case studies to the participants, divided into small groups: creating a new science centre from scratch, and finding a sponsor for a new exhibition about energy. In these two scenarios, participants would have to answer the following questions with the support of the provided guidelines: which entity (institution, company, individual people, foundations…) shall I target? Which people shall I meet? How can I adapt my request? Which toolkit shall I prepare?
Each group will send one delegate to summarise their proposal in front of a jury, made up of experienced people in the field from EMME active partners who will provide feedback and suggestions.
Roger Rocca-Serra, Secretary General & Alain Coine, General Delegate, Universcience Partenaires, Paris, France

09:00 – 10:00
Talk – 10 Tips for Managing your Building and Keeping it Attractive
Talk – 10 Tips for Managing your Building and Keeping it Attractive
The museum is a pretty complex social ecosystem. “Social” because museum missions in the last decade switched from the task of mainly focusing on “how to showcase” the artifacts, to a new function centered on visitors’ experience. As our shared mantra “to be (and stay) attractive” summarises, we all need to understand the large amount of data & facts that organisations have to activate and take into account during both the museum design phase and the management process. Even if at a first glance ecosystems seem all similar, they aren’t- they change over the time to adjust to internal & external conditions, just as museums do!
To take care of your museum building is part of this task, and entails to operate at different levels. Ordinary and extraordinary maintenance is only one of the trivial parts of the matter. Buildings need to house collections, laboratories, exhibitions, events and activities. All these spaces have different requirements to provide the attendance with the best possible service. From the newest Italian science museum case history we will draw some practical examples to pinpoint what are the main characteristics that might influence the visitor experience. Our skill will be to offer an attractive cultural proposal to make our visitor be happy on their first visit. At the same time we need them to come back again. Light, sound & temperature control, together with technical infrastructures, safety exits, control rooms, warehouse and storage are but few of the practical concerns that have to be taken into account during the designing process. If we’d have the chance to participate in the construction of the new building of our museum, then we could use our knowledge and skill to figure out what our audience will mostly like to do there, how will they move through the galleries. If the building is not brand new, however, this skill is still very needed. What are the main points one has to consider when opening a museum, or an exhibition with reference to the constraints the building might impose?
Michele Lanzinger, Director, MUSE, Trento, Italy

10:00 – 10:20
Break

10:20 – 12:30
Case Study and Tour – 10 Tips on Exhibit Management through a Tour of Città della Scienza’s Exhibitions
Along the lines of the previous lecture, this tour will take the participants through the different areas of Corporea, where you will be able to understand the critical aspects of exhibit management and maintenance. Kua Patten, Città della Scienza 2.0 Fablab, Naples, Italy

12:30 – 13:30
Mediterranean Bites: Savour and learn

13:30 – 17:30
Interactive Workshop
The participants of the EMME School meet and work together with the participants of the Dream FabLab Academy; a group of engineers and makers from Italy, China and Iran. The aim is that the “museum people” – using the earlier sections of the day as a starting point – select a list of “challenges” in the fields of exhibit maintenance and building management, and attempt to solve them with the tools of digital fabrication, robotics, etc.
Kua Patten, Amleto Picerno, Cara Giusti: Città della Scienza, Naples, Italy

09:00 – 11:00
Workshop – How to Design Inquiry-oriented Sessions for Teacher Training
Inquiry based science education (IBSE) is at the front of current trends in science education for the 21^st century, particularly in informal science learning settings. Science centres are, therefore, increasingly called upon to provide teacher training in IBSE methodologies and deepen their links with schools and formal education systems. In this workshop, participants will be exposed to concrete examples of IBSE practices. Then, following a debate on the theoretical and practical underpinnings of inquiry oriented methods, participants will be divided in groups, with the task of designing a teacher training programme for their own science centre.
Carlos Catalao Alves, Board of Directors, Pavilion of Knowledge – Ciencia Viva, Lisbon, Portugal

11:00 – 11:30
Break

11:30 – 13:00
Workshop – Educational Activities for Kids
Brought to you from the Children’s Museum Jordan team, a workshop on designing interactive activities for your young audiences. In this workshop, we will explore the frameworks of designing interactive educational experiences, get our hands on fun children’s activities, and design in groups relevant, engaging, and innovative activities.
At the end of the workshop we will discuss the strengths and challenges of the ideas generated and share feedback.
Team of The Children’s Museum, Amman, Jordan

13:00 – 14:00
Lunch

14:00 – 16:00
Workshop – Working with Volunteers and Explainers, and Hosting Internship Programmes
This session will be dedicated to volunteers, explainers and interns. It will allow participants to learn through both an interactive workshop tackling a particular scenario, as well as a case study from  Città della Scienza’s experience with explainers. The main goal is to tackle issues related to the management of this workforce that is at the forefront with the public;

• Capacity building and skill development.
• Engaging volunteers and explainers in your work.
• Means to motivate your volunteers and explainers.

Mikko Myllykoski, Experience Director, Heureka The Finnish Science Centre, Vantaa, Finland
Guglielmo Maglio, Science Communication Projects Manager, Città della Scienza, Naples, Italy

16:00 – 17:00
Wrap-up and Evaluation Session

17:30 – 19:30
Visit to the National Archaeological Museum of Naples