Description
Cikala Srl is born in the wake of new technological trend of marketing. Its main object is to detect tastes, habits and position of users, following a logic of an extreme proximity localization for marketing, content sharing and social-media management.
Cikala’s founders , before the effective constitution of the company, created Cikala-Maps, an innovative platform which is able to localize users without the GPS and during the indoor use. With this platform it is possible to detect the localization of users with precision (<10 mt) and it improves both the proximity marketing and sharing strategies.
All Cikala’s projects are based on absolute localization (the position of a device within a certain area) and relative localization (the position of a device compared to others).
The basic idea beyond the project is that knowing the location of each router and each cell tower in a certain area it is possible to detect the correct position of users. Furthermore, Cikala-Maps technology permit localization of a device also if its Wi-Fi is not connected to a router and if its GPS is off.
Main activities
Cikala’s team developed two products which use the proximity technology:
- Cikala-Maps Services
- Cikala-App
Cikala-Maps Services
Cikala-Maps Services are an Api set working on Amazon cloud which are compatible with:
- Third parts application;
- Legacy System;
- Advertisement;
- Web portals.
- DVB-T/S, DAB;
Thanks to Rest Api technology, other companies can benefit of Cikala-Maps’ processes and data. Through the Api’ s end-to-end functionality, it is possible to collect and process data for advertising purposes.
Cikala app
Cikala app is an application available on both Android and IOS stores that uses Cikala-Maps technology. Restaurants, pharmacies and groceries stores can send an offer or a “CIK”, through Cikala App to a selected target taking advantage of proximity marketing. “CIK” can be received from users which are in the proximity of the shop or have selected the shop in their preferred list.