CiKala – innovative startup hosted in Campania NewSteel’s coworking spaces – has been selected following the submission to the Call For Innovation for Startup launched by Bricoman Italia and Digital Magics, to join the pitch day at Talent Garden’s coworking campus. The startup develops proximity marketing and proximity sharing solutions – device space location detection (absolute localization) and another device space location detection (relative location) – CiKala won a € 3500 prize to develop a prototype that will bring within a month to the final challenge during which the startup will “face” with another finalist startup. For the most innovative project in smart checkout, the opportunity to receive an important commission by Bricoman.