F.I.L.A. – Fabbrica Italiana Lapis ed Affini, an iconic company of color and creativity, and Città della Scienza of Naples, Italy’s first Science Centre, are pleased to announce the return of DidòLab 2025: a unique experience designed for girls and boys aged 3 to 6 to explore the world of science and creativity through interactive, playful and engaging workshops.
Now in its third year, the project offers an immersive educational-educational journey combining play and discovery, scheduled for the weekends of April 25-26-27 and May 3-4, 2025, under the title, “Didò Universe: from Earth to Space!”
This year, young participants will take an exciting journey into the cosmos, discovering the universe and our planet, thanks to hands-on workshops where Didò, available in an extra-large size, will be the tool for shaping stars, planets, spaceships and space creatures.
The workshop consists of three phases:
- Space travel
A short video, inspired by the innovative Planetarium at Città della Scienza, will take participants on an adventure into the cosmos. Spectacular details of space, such as the Big Dipper constellation and the North Star, will be observed in a visual experience that stimulates curiosity and imagination.
- Creativity and modeling
Little girls and boys, accompanied by their parents, based on the striking images observed in the video will model, with Didò, their own celestial bodies. Planets, stars, asteroids, spaceships and even alien creatures will take shape under their hands, with the support of expert science communicators from Città della Scienza.
- Collective creation
Individual works will be brought together in a large final composition, symbolizing the connections, skills and creativity that emerged during the workshop.
“Città della Scienza is a place where discovery is transformed into concrete experience: you see it, you touch it, you model it. That is why, from 2019, we are proud to be their partner. Together we have built a path where color, manual skills and play are intertwined with scientific discovery. A bond that, which started with the GIOTTO brand, Official Color of educational activities, has been enriched with the arrival of DidòLabs, an exclusive format born from our play dough in an extra-large version. Bringing this experience to Naples, in a reality of excellence like Città della Scienza, represents for us at FILA the opportunity to consolidate a bond with the territory.” declares Orietta Casazza, Marketing Director of F.I.L.A. – Fabbrica Italiana Lapis ed Affini.
“The collaboration with FILA represents a shared path of growth for Città della Scienza, perfectly in line with our mission to make science accessible and engaging from an early age. The DidòLabs embody this spirit, transforming play into a powerful educational tool. This year, the exploration of the universe, inspired by our Planetarium, offers the cue to ignite scientific curiosity and creativity in children ages 3 to 6, a crucial age for laying the foundation for learning and wonder at the world around us. It is an experience that not only stimulates the little ones, but also enhances the weekend’s offerings and consolidates important partnerships such as the one with FILA.” pointed out Riccardo Villari, president of Città della Scienza.
A workshop to learn by playing
In addition to manual skills and imagination, DidòLabs will provide an opportunity to answer scientific questions such as, “Why can’t we see the stars during the day?”, “Why does the moon change shape?” in a simple and engaging way. The explanations, by the popularizers of Città della Scienza, will turn every curiosity into an opportunity for discovery.
A curiosity
The maxi-pots of Didò come from the FILA factory in Rufina (FI), where the legendary play dough, made with a natural formula based on flour, water and salt, has been taking shape since 1984. The large hanks used in the workshops represent a virtuous example of creative recovery of the material produced during processing and color change.